Powerade is the longstanding hydration partner of the South African National Men’s cricket team, the Proteas.

Powerade use this partnership to amplify its brand on a national level, through a number of different activation elements. Product is supplied to the team throughout all practices and home matches. The Powerade Look of Success is activated at all home matches, this includes all Powerade hydration elements setup at home Proteas matches to hydrate the player during their matches. To further enhance Powerade’s performance credentials, the first Powerplay of both ODI and T20 International home matches have been renamed the Powerade Powerplay-these sessions are well known for aggressive and attacking styles of play. In addition to these elements, a provision of product is supplied to the team for all practices and matches played in South Africa.


Women’s Health Fit Night Out


Women’s Health Fit Night Out is an epic workout party that promises to bring the hottest fitness trends packed into an evening of fun and fitness, led by the best trainers, yogis and dance instructors.

Women’s Health Fit Night Out takes on three major cities - Cape Town, Durban and Johannesburg. At each event, all attendees can expect packed goodie bags, super cool workouts pitched at all levels of fitness and exciting hydration breaks led by the vibrant Powerade MC! As the official hydration sponsor of this popular event since 2018, Powerade keeps all its attendees hydrated throughout the event serving from their standout hydration stations and refill stations. Each event creates long lasting memories for all its attendees.

Women’s Health Secret Sweat Sessions


The Women’s Health Secret Sweat Sessions hydrated by Powerade are a series of 8 intimate and exclusive pop-up fitness events held at different venues and studios between Cape Town and Johannesburg.

Each event is unique to its secret location and instructor which is only announced 48 hours prior to the event taking place. As the title and official hydration sponsor, Powerade hydrates all attendees with Powerade Zero, Bonaqua and ION4. On top of the exclusive workout that all attendees receive, they also receive awesome goodies from Powerade and the Women’s Health team.



The Old Mutual Two Oceans Marathon is Africa’s biggest running event and is known as the ‘world’s most beautiful marathon’.

This prestigious race takes place in Cape Town every year over the Easter weekend and attracts around 30 000 runners across its various distances. Powerade is the official hydration sponsor of the event and ensures all runners are kept hydrated throughout the race. Powerade provides multiple hydration points along all routes as well as activates and samples at the race expo. Powerade also kits out the cyclists who track the leading runners. 2019 saw Powerade launch its Powerade Running Community on Strava which has been an awesome platform for Powerade.



Powerade is the proud hydration sponsor of the St Mary’s School Hockey Festival, u16 and u18 Interprovincial Hockey Tournaments as well as the Premier Hockey League.

At each event, players receive on-field hydration for each fixture that includes Powerade RTD in a variety of flavours and Bonaqua. All teams receive Powerade neoprenes and Powerade squeeze bottles that they can use to fill up with the ION4 that is provided. These tournaments are expertly managed and include players from all provinces across South Africa. All three tournaments see a great spectator turnout.