Powerade is the longstanding hydration partner of the South African National Men’s cricket team, the Proteas.
Powerade use this partnership to amplify its brand on a national level, through a number of different activation elements. Product is supplied to the team throughout all practices and home matches. The Powerade Look of Success is activated at all home matches, this includes all Powerade hydration elements setup at home Proteas matches to hydrate the player during their matches. To further enhance Powerade’s performance credentials, the first Powerplay of both ODI and T20 International home matches have been renamed the Powerade Powerplay-these sessions are well known for aggressive and attacking styles of play. In addition to these elements, a provision of product is supplied to the team for all practices and matches played in South Africa.